Q&A Series, Part 1: Navigating Consumer & Business Digital Banking with NXT
Digital banking is no longer just an option— it's the backbone of modern financial institution offerings. As account holder expectations grow, staying ahead in a digital-first world is crucial, and Alogent’s omni-channel consumer and business banking platform, NXT, is at the cutting edge of that transformation. But what makes NXT truly stand out? To pull back the curtain, we spoke with Monica Moore, Alogent’s Chief Technology Officer, whose vision and leadership have driven NXT to deliver seamless, personalized banking experiences.
In this first installment of our Digital Banking Q&A series, Monica shares her insights into how NXT is setting new standards for digital banking, from enhancing user journeys to integrating dynamic content and marketing tools.
In an era where digital-first is no longer optional, how is NXT facilitating this transition for traditional credit unions and banks, and ensuring a competitive edge?
Amidst a growing digital-first world Alogent's NXT platform empowers financial institutions to stay competitive by seamlessly transitioning to modern digital banking. NXT offers a cloud-hosted customizable solution that enhances user experiences across all banking engagements. By utilizing built-in configurable capabilities, personalized, self-service experiences for both account holders and businesses can be delivered, ensuring the expectations of today’s digital-savvy members. NXT’s flexible architecture integrates with existing systems, allowing institutions to quickly deploy and innovate, keeping them ahead of market trends and consumer preferences.
How does NXT enable financial institutions to customize digital banking experiences to fit the diverse needs and preferences of their account holders?
NXT empowers financial institutions to create customized digital banking experiences by offering a flexible, extensible platform that adapts to diverse account holder needs. With more than 50 out-of-the-box integrations, NXT allows institutions to tailor their offerings without disrupting core functionality. The platform provides a Software Development Kit (SDK) that enables institutions to modify and extend the existing capabilities ensuring full customization while maintaining compatibility with future upgrades. Alogent’s professional services team supports configuration efforts, allowing institutions to innovate without overextending internal IT resources.
How does NXT approach the mapping of a user’s journey, ensuring a cohesive and intuitive experience throughout?
NXT takes a comprehensive approach to mapping the user’s journey by relying on extensive research, including focus groups and persona-based analysis, to create a seamless experience for web and mobile users. The platform’s UI/UX design is built with a core principle of simplicity, focusing on ease of use while maintaining functionality. This design approach prioritizes clear navigation and accessible features, allowing users of varying tech familiarity to interact with the platform effortlessly.
To further enhance the experience, NXT identifies potential barriers through continuous user feedback and testing. This proactive strategy helps minimize pain points and ensures that new and less tech-savvy users can quickly navigate and complete their banking tasks without frustration in a cohesive digital ecosystem.
How does NXT utilize dynamic content and features within its platform to keep the user journey and any marketing efforts engaging and relevant over time?
NXT, in partnership with DeepTarget, leverages dynamic content and integrated marketing tools to ensure an engaging and personalized user journey over time. By utilizing contextual marketing tools, financial institutions can deliver relevant, targeted messages to their account holders, keeping communication timely and tailored. By leveraging employing data-driven insights, NXT identifies user patterns, preferences, and needs, allowing financial institutions to recommend relevant services or products to the right person at the right time.
This dynamic approach not only enhances engagement but also builds stronger relationships by delivering content that evolves with the user’s journey.
How does NXT streamline the initial sign-up experience for new users to reduce friction and abandonment rates?
NXT streamlines the sign-up process by balancing security with simplicity, minimizing friction to ensure a smooth and efficient experience for new users and reduce abandonment rates. The registration process is broken into three clear steps:
- Identification: Users supply unique identifying details, such as personal information or account numbers paired with multi-factor authentication (MFA) security.
- Terms & Conditions: Once identified, users are prompted to review and agree to the institution’s individual defined terms and conditions.
- Credentials Creation: Finally, users create their own unique username and password to finalize the registration process.
Be on the lookout for part two of our digital Q&A series, where we’ll dive into the exciting features and innovations NXT has in store for the future.
Discover NXT: Consumer & Business Banking
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